ESPN

ESPN has had a personal touch with advertising in the last few years. They use sport center hosts in commercials and reach the audience in a more personal way by being featured in both the show and commercials. In most commercials the hosts are featured with sport stars and college mascots which build an even higher connection with fans. By using sport hosts who are already familiar with ESPN fans and combining them with fans or mascots makes watching commercials enjoyable which I can't say the same for most other networks. One example is for the NHL where the Penguins and Devils feature their mascots. The Penguins mascot comes in and turns the heat to minimum, then the Devils mascot comes in and turns it to full blast. The commercial is funny and may draw new viewers in because of its friendly attitude and nature. Link -http://www.youtube.com/watch?v=mIhFoVy1v70&feature=endscreen&NR=1